Privacy Policy

Zealo operates zealo.homes (the "Service"). Zealo writes MLS descriptions for real estate agents and gives each listing its own public page with an AI chat assistant that answers buyers and notifies the agent. This Privacy Policy describes what personal information we collect from agents who list properties and from buyers who browse listings or use the AI chat assistant, how we use it, how we share it, and the choices you have. By using the Service you agree to this policy.

We collect different information depending on how you use Zealo:

• ›Agents — email address: used to create and authenticate your account via magic-link sign-in.
• ›Agents — listing content: property address, photos, price, bedrooms, bathrooms, and any other details you upload to create a listing. Listing photos and details are stored in our database and file storage and shown on that listing's public page. Photos and details are also sent to the Anthropic Claude API to write the description.
• ›Agents — payment data: when you subscribe to a paid plan, Paddle (our payment processor and merchant of record) collects and processes your billing details. Zealo does not receive or store your full card number.
• ›Buyers — chat messages and contact details: when you chat with the AI assistant on a listing page, we collect the first name you give and the messages you send. The assistant also records home-search details you share in the conversation, such as your budget, timeline, financing status, phone number, email address, whether you want a tour and the dates that suit you. This information is stored and shared with that listing's agent so they can follow up with you.
• ›Free tools: when you use our free tools, we keep the email you enter (MLS description generator) and your IP address to enforce usage limits, and we may email you about Zealo; you can unsubscribe at any time. Photos and text you submit to the free tools are processed by the Anthropic Claude API to produce the result and are not stored or published.
• ›Listing page views: when a listing page is opened we record the view, together with your IP address and browser type, so the agent can see how many times their listing was viewed and repeat visits from the same device aren't counted twice. Our hosting provider may also record this information in its server logs (see below).
• ›All users — server logs: our hosting provider (Vercel) records standard web request data including IP address, browser type, and pages visited as part of normal server operation.

The AI assistant automatically summarizes each buyer conversation for the listing agent and marks a conversation as qualified when, for example, the buyer shares a budget and timeline, leaves contact details or asks for a tour. This summary only helps the agent decide whom to contact first. Zealo does not make decisions that produce legal or similarly significant effects about you (such as credit, financing or housing eligibility decisions); any decision about a sale is made by people, not by Zealo.

• ›To operate the Service: processing and publishing listings, powering the AI chat assistant, sending lead notification emails to agents, and managing your account.
• ›To process payments: billing and subscription management for agent plans via Paddle.
• ›To send email: magic-link sign-in emails, lead notification emails and listing activity summaries to agents, delivered via Resend.
• ›To send SMS: on the Pro plan, a confirmation text message to buyers who opt in to receive one, delivered via Twilio.
• ›To prevent fraud and abuse: detecting unauthorized access, automated scraping, or circumvention of usage limits.
• ›We do not: sell your personal information to any third party, use it for advertising purposes, or use it to train AI models.

We share data only as necessary to deliver the Service. We do not sell personal information.

• ›Listing agents: if you are a buyer who chats with the AI about a property, your name, the contact and home-search details you share, and the content of that conversation are shared with that property's listing agent so they can follow up with you directly.
• ›Anthropic: listing photos, property data and buyer chat messages are sent to the Anthropic Claude API to generate descriptions and AI responses. Anthropic processes this data under its own privacy policy.
• ›Supabase: stores account data, listing content and photos, and conversation records, and provides sign-in, on our behalf.
• ›Vercel: hosts the application and processes standard web server request logs.
• ›Resend: processes email addresses and message content to deliver sign-in and notification emails.
• ›Twilio: processes the buyer's phone number and message content to deliver SMS confirmations, only to buyers who opt in, on listings from agents on the Pro plan.
• ›PostHog: product analytics (page views and specific feature events) to help us improve Zealo, when analytics is enabled.
• ›Google: listing pages embed a Google Maps map of the property address. When the map loads, Google receives your IP address and browser information and may set its own cookies under Google's privacy policy.
• ›Paddle: acts as merchant of record and processes subscription billing and payment data for agent accounts.

We send text messages only to buyers who opt in to receive them, and only to confirm their inquiry or tour request. Message and data rates may apply. We do not sell, rent or share mobile phone numbers or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Reply STOP to any message to opt out.

We use a small number of cookies and similar browser storage: a "locale" cookie that stores your language preference for up to one year; authentication cookies set when an agent signs in, which keep the session active and are required for the dashboard to work; and, when analytics is enabled, PostHog product analytics, which stores an anonymous identifier in your browser to count page views and specific feature events (for example, whether a free tool was used). We do not enable session recording or automatic capture of clicks or what you type. The embedded Google Maps map may set Google cookies. We do not use advertising cookies. You can block or clear cookies from your browser at any time; if you block authentication cookies you will not be able to sign in.

Some browsers send a "Do Not Track" signal. There is no common standard for how websites should respond to it, so the Service does not currently change its behavior when it receives one. We do not track you across other websites.

Zealo is operated from Bogotá, Colombia. Your data is stored and processed by the service providers listed above, which are based in the United States, and it is accessed by our team from Colombia. By using the Service you understand that your information will be processed in these countries.

• ›Agent account data: retained while your account is active. If you close your account, we will delete your personal data within 30 days of your request.
• ›Listing content and photos: retained while the listing exists. You can archive a listing from the dashboard at any time, which removes it from public view. To permanently delete a listing and its photos, email us and we will delete it within 30 days.
• ›Buyer chat conversations: retained to allow agents to review and respond to inquiries. Contact us if you want your messages removed and we will process the deletion within 30 days.
• ›Free tool emails and IP addresses: kept while needed to prevent abuse of the free tools. You can ask us to delete your email at any time.
• ›Server logs: retained according to Vercel's own data retention policies.

Regardless of where you live, you may contact us to: (a) request a copy of the personal information we hold about you, (b) correct inaccurate data, or (c) request deletion of your data. We will respond within 30 days. California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what categories of personal information we collect, the right to delete personal information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. Zealo does not sell or share personal information with third parties for advertising purposes, so there is nothing to opt out of, but we honor all other CCPA requests submitted to the contact address below.

The Service is intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of this page, and if the changes are material we will notify agents by email before they take effect. Continuing to use the Service after an update means you accept the revised policy.

Zealo · Cra57B #137-88, Bogotá, Colombia

Questions about this policy or your data? Reach us at contact.zealo@gmail.com.